Free PDF in English and Hebrew
Check your own website for Google and AI assistants
The guide is the checklist we work from, written for the person who owns the site rather than the person who sells SEO. Every check says what a pass looks like and which free tool to test it with. Most sites get through it in an afternoon.
- 10 chapters
- 23 pages
- Free
Get the PDF
We email you the download link and show it here straight away.
What's inside
One chapter per area of your site, in the order we would fix them, and a 30-day plan at the end so you know what to do each week.
How to use this guide
Make sure Google can find your site
Pages that answer what customers ask
Titles, descriptions and headings
Telling Google your business details
Speed on phones
Showing up in ChatGPT and other AI assistants
Photos and images
A 30-day plan
When you want the full picture
Who it's for
People who own a website and suspect it is invisible, but don't want to pay someone to find out why.
- Small-business owners with a WordPress, Wix or Shopify site that gets fewer enquiries than it used to.
- Freelancers and in-house marketers who have to answer "why don't we show up in ChatGPT?" by Friday.
- Developers who build sites for clients and want a checklist to hand over at launch.
- Anyone about to pay for an SEO audit who would like to know what a good one covers.
If you would rather not do it yourself, the paid report runs every check in the guide on your whole site. See the full report
Three checks from the guide
Each check says what passes, how to test it with a free tool, and what to do when it fails. Here are three of them.
Technical health
Nothing on your site blocks Google, or the AI assistants you want to be found in.
Run the AI visibility check on your home page. If it says an assistant is blocked, the guide shows the line to change.
Speed
The main part of your home page shows up within about 2.5 seconds on a phone.
Run the speed test on your home page and read the real-visitor numbers at the top, not the lab score underneath.
AI visibility
Your most important answer sits in the first paragraph, under a heading that asks the question.
Read the first 60 words of each key page out loud. If they don't answer the heading, an AI assistant will quote someone else.
There's a technical version too. Read the full checklist on the blog
Questions about the guide
Is the guide really free?
Yes. You give us your email address, agree to our emails, and we send you the PDF. After that you get occasional tips on getting found. Reply "unsubscribe" to any of them to stop.
Do I need to be technical to use it?
No. Every check says where to click and what a pass looks like. A few fixes need someone who can edit your site, and the guide says which ones.
How is this different from the full report?
The guide teaches you to run the checks one page at a time. The full report runs all of them across your whole site, measures real loading speed, scores each area and hands back a to-do list in order.
Does it cover ChatGPT and Google AI answers?
Yes. One chapter is about AI assistants: how to let them read your site, how to write passages they can quote, and what an AI intro file does and doesn't do.
Is there a Hebrew version?
Yes. The Hebrew edition was written in Hebrew, with examples from Israeli sites. Switch the site language to Hebrew to request it.
One afternoon, one checklist, a clear list of what to fix
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