For business owners
How customers find a business on Google and in AI assistants like ChatGPT, and what gets in the way. Every article starts with a few lines in plain words about what matters and what to do, and the technical detail comes after, in case you want to pass it to whoever builds your site.
Speed8 min read
Google measures how fast your site loads, how quickly it reacts when someone taps, and whether things jump around while it loads. A slow or jumpy site loses visitors before they read a word, and Google notices. This article explains the three measurements, what a good result looks like and what usually fixes a bad one. The free speed test gives you your own numbers in a minute.
AI assistants7 min read
AI assistants like ChatGPT and Perplexity send programs to read websites, and a small settings file on your site decides which ones are let in. Some businesses shut them out by accident and then never show up in AI answers. This article explains which ones to allow, and whether an AI intro file is worth having (it is cheap, but it will not change much).
Website health7 min read
This is a made-up example, not a real client: a family dental clinic with an old website that Google barely shows. We walk through what a check finds, which fixes matter most and in what order, and how the score could climb from 41 to 82. The numbers are illustrative, but every problem in it is one we see on small business websites all the time.
Website health8 min read
A website check looks at seven things: whether Google can reach your pages, whether the words answer what customers ask, how each page is titled, the hidden labels that explain your business to Google, speed, whether AI assistants can read you, and your photos. Each gets a score and the total is out of 100. You can run most of it yourself with free tools, or have the whole thing done for you.
AI assistants9 min read
More and more people ask ChatGPT, Perplexity or Google's AI answers instead of scrolling through search results. Getting your business named in those answers takes mostly the same work as being found on Google: clear pages that answer real questions, and a site the assistants are allowed to read. This article explains what is different and where a small business should start.